I was thinking about facebook over Christmas, because I met up with so many people for whom facebook represents just about everything useful about their computer.
Among the people I know online, facebook is not very fashionable. I don’t use it, for several reasons, but chiefly because many young members of my extended family use it a lot, and I feel like a ghastly snooping adult when I read their posts, obviously aimed at their friends. They all seem to like me following them: I just feel like a voyeur.
Perhaps this lack of a privacy gene will be the saving grace for the emerging generation of facebook users. I have heard it predicted that the antics of teenage facebook users might be used by potential employers, on the look-out for youthful indiscretions. If everyone’s secrets are equally on display, these revelations will be worthless. Facebook: the eternally self-generating WikiLeaks of teenage sexuality.
But, I begin to realise, Facebook is performing the sorts of tasks that I used to associate with an operating system. People store photos there, they send and receive various type of email, some shared, some not, and play games. I see people who go to any computer, anywhere, find a web browser, go to google, type ‘facebook’, log in to their account, and they have everything they need.
This is probably why I never ‘got’ facebook: I already have all these functions split up into different service. Twitter over here, email over there, and Path for the very few people who get to see my home. My old-man style obsession with privacy, and my ability to present different aspects of myself to different people, means facebook misses the mark for me.
But what I find interesting about many of the native-facebookers is that they are often only using a fraction of the power their computers are offering. However, their entire digital universe is in ‘the cloud’. Remember, these are not necessarily power users here, but facebook allows them to treat any digital device as their home. This seems pretty darn sophisticated.
Lastly, I think facebook is far better suited to mobile devices than to desktop computers or laptops. Casual comments and images, captured while on the go are where things are going. That, coupled with facebook’s ability to sell advertising which is vastly more targeted than Google’s, means that I think we are just at the beginning of the facebook story.
(DISCLOSURE: I am not the facebook co-founder, also called Chris Hughes.)